A/B Testing for Optimal Project Selection

My current Facebook + Instagram campaigns are eating budget without bringing the sales-driven conversations I’m after. All ads push shoppers straight into WhatsApp, Messenger, or IG DMs where I close product sales one-to-one, yet click-to-chat volume and quality remain low.

I need a Meta ads specialist to:
• Audit the existing account and pinpoint exactly why results have stalled – from audience setup, placements, creative hooks, copy, pixel/CAPI signals, to campaign objectives.
• Rebuild or refine the structure so each ad is optimised for More Sales or Leads, with clear metrics tied to message-initiated purchases.
• Launch, monitor, and iterate for at least one full optimisation cycle, delivering a concise report that shows improved cost-per-conversation and uplift in qualified chat leads.

Please be comfortable working end-to-end inside Ads Manager, using A/B testing, custom audiences, and event tracking that fits my product-inside-chat funnel. I’ll supply past data, creatives, and product info the moment we start; you bring the strategy and hands-on execution that turns these clicks into paying customers.

Skills: Advertising, Analytics, Social Media Marketing, Conversion Rate Optimization, Digital Marketing, A/B Testing, Instagram Ads, Facebook Ads

I have several raw financial spreadsheets that need to be brought together into one clean, easy-to-navigate workbook. Your job is to take the scattered data, enter anything still sitting in CSVs, and then use formulas—VLOOKUP/XLOOKUP, INDEX-MATCH, SUMIFS—and PivotTables to structure it logically.

Once the information is consolidated, I want a dynamic dashboard that lets me filter by month, account, and cost center and immediately see totals, variances, and simple trend charts. The visuals should refresh automatically whenever new rows are pasted into the source sheet.

Deliverables
• A master worksheet with all financial records organized and de-duplicated
• PivotTables and helper columns that feed the dashboard without manual intervention
• An interactive dashboard (slicers, charts, conditional-format highlights) built entirely in Excel—no external add-ins
• A short walkthrough video or annotated screenshots so I understand how to refresh and extend the model

Accuracy, clear labeling, and a layout that a non-technical user can follow will be my acceptance criteria. If you’ve built similar financial dashboards before, please mention the formulas or design tricks you relied on; it helps me gauge fit.
Skills Required
Visual Basic
Data Processing
Data Entry
Financial Analysis
Data Visualization
Data Analysis
Data Management

Skills: Internet Marketing, Data Processing, Google Adwords, Facebook Marketing, Advertising, Email Marketing, Social Media Marketing, Lead Generation, A/B Testing

We are a branding and marcomms consultancy, specialising in social media campaigns, strategy and brand management. We're executing a full-spectrum growth plan across Instagram, TikTok, Facebook, Spotify and YouTube and we need a sharp, creative, and data-driven assistant to help bring it to life.

You will work closely with the lead strategist on everything from content ideation and video editing to paid ad execution and performance reporting. If you live on social media, obsess over food content, and get a kick out of watching metrics move, this role is for you!

What You'll Work On
1. Content Strategy & Ideation
- Develop weekly and monthly content plans across content pillars
- Pitch creative concepts for IG Reels, TikTok series, carousels, and Stories.
- You need to show knowledge and strength in various industries and for the international market.
- Manage client's social media calendar
- Experience in running social media campaigns

2. Video Editing & Content Production
- Edit short-form videos for TikTok and Instagram Reels, including but not limited to ASMR content, POV formats, reels and reaction series.

3. Paid Ads Management (Meta & TikTok)
- Manage and optimise ad campaigns on Meta Ads Manager and TikTok Ads.
- Own ad copy, creative testing and audience segmentation.
- You have to show knowledge in creating ad sets, understand and analyse data from ad sets and propose proactive plans.

4. Scheduling & Publishing
- Manage content calendars and schedule posts using tools such as Meta Business Suite, or equivalent.
- Maintain consistent posting cadence across all platforms.

5. Analytics & Performance Reporting
- Pull monthly performance reports across clients' social media platforms
- Analyse reach, engagement, ROAS, follower growth and footfall-linked metrics.
- Translate data into actionable insights and recommendations.
- Experience in understanding and applying knowledge in analytics an absolute advantage. Show us!

Must-Have Requirements
1. Minimum 2–3 years of hands-on social media and content management experience
2. Demonstrable adaptable portfolio — show us content you have created for various brands across different industries
3. Proficient in Meta Ads Manager: campaign setup, ad sets creation, A/B testing, audience targeting, budget optimisation
4. Experience running TikTok Spark Ads or TikTok paid promotions
5. Competent video editor — comfortable with CapCut, Adobe Premiere, Final Cut or equivalent
6. Strong copywriting instincts — can write captions that speaks to the audience, local in voice, and on-brand
7. Comfortable analysing data and turning numbers into plain-language recommendations
8. Familiar with social media scheduling and MarTech tools (Meta Business Suite, ManyChat, MetriCool, Later, Buffer, Notion, Canva, etc.)
9. Organised self-starter who can manage multiple deadlines and content streams simultaneously
10. Most importantly, a can-do attitude and someone who is willing to be flexible!

Nice to Have
- TikTok viral content experience
- Influencer / KOL coordination
- Facebook Community Group management
- Google Analytics or Meta setup
- Understanding of localised content voice
- E-commerce / pre-order campaign experience

This position may translate to full time engagement after 3 months probation period.

## Project Overview

We are looking for an experienced **SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Specialist** to conduct a comprehensive SEO and AI search optimization revamp of our website.

The objective is to improve our website's organic search rankings, strengthen topical authority, increase brand visibility, and make our website content more discoverable, understandable, and reference-worthy across traditional search engines and AI-powered answer engines.

We want to go beyond traditional SEO and implement modern optimization strategies that help our website appear in relevant search results, AI-generated answers, featured snippets, and conversational search experiences.

Our website represents a Digital Marketing and Generative AI training brand offering professional training, courses, consulting, and educational resources.

**Website:** https://digitalyamini.com/

## Project Objectives

The selected freelancer will be responsible for:

1. Improving website visibility and organic rankings on Google and Bing.
2. Optimizing website content for Answer Engine Optimization (AEO).
3. Implementing Generative Engine Optimization (GEO) strategies for ChatGPT, Google Gemini, Perplexity, and other AI search platforms.
4. Improving website E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals.
5. Strengthening topical authority through content optimization and strategic internal linking.
6. Implementing advanced technical SEO and structured data.
7. Improving brand entity recognition and online citations.
8. Increasing qualified organic traffic, enquiries, and course-related conversions.

## Scope of Work & Key Deliverables

### 1. Comprehensive SEO Audit

Conduct a complete website SEO audit covering:

- Technical SEO audit.
- On-page SEO audit.
- Off-page SEO analysis.
- Website architecture and URL structure.
- Indexing and crawlability analysis.
- XML sitemap and robots.txt optimization.
- Canonical tags and duplicate content analysis.
- Broken links and redirect issues.
- Website speed and Core Web Vitals.
- Mobile responsiveness.
- Image SEO and ALT tag optimization.
- Internal linking structure.
- Google Search Console and GA4 analysis.

**Deliverable:** Detailed SEO audit report with identified issues, priority levels, and implementation recommendations.

### 2. Answer Engine Optimization (AEO)

Optimize the website to improve its chances of appearing in direct answers and AI-powered search experiences.

Key activities:

- Identify question-based and conversational search queries.
- Optimize content for People Also Ask (PAA).
- Create FAQ sections for important service and course pages.
- Implement question-and-answer-based content structures.
- Optimize content for featured snippets.
- Implement relevant FAQ and other supported structured data.
- Improve semantic relevance and contextual keyword coverage.
- Optimize headings, definitions, summaries, and concise answer sections.
- Develop content that directly addresses user search intent.

**Target Platforms:**
- Google AI Overviews.
- Google Search Featured Snippets.
- ChatGPT Search.
- Microsoft Copilot.
- Perplexity AI.
- Google Gemini.

### 3. Generative Engine Optimization (GEO)

Develop and implement strategies to improve the website's visibility, brand recognition, and potential citations across generative AI platforms.

Key activities:

- Audit existing brand visibility across AI search platforms.
- Identify relevant prompts and conversational queries related to our services.
- Optimize website content for AI discoverability and contextual understanding.
- Strengthen brand entity signals.
- Improve topical authority and content credibility.
- Develop authoritative, fact-based, and citation-worthy content.
- Optimize brand information consistency across online platforms.
- Identify opportunities for third-party mentions and authoritative references.
- Develop an AI visibility tracking and monitoring strategy.

**Target AI Platforms:**
- ChatGPT.
- Google Gemini.
- Perplexity.
- Microsoft Copilot.
- Google AI Overviews.

### 4. Advanced Schema Markup & Structured Data

Implement relevant Schema.org structured data using JSON-LD.

Evaluate and implement applicable schema types, including:

- Organization Schema.
- Person Schema.
- WebSite Schema.
- WebPage Schema.
- Article / BlogPosting Schema.
- Course Schema.
- EducationalOrganization Schema, where applicable.
- BreadcrumbList Schema.
- Service Schema.
- Product Schema, where applicable.
- VideoObject Schema, where applicable.
- ProfilePage Schema, where applicable.

Additional requirements:

- Establish consistent entity relationships.
- Connect relevant entities using sameAs properties where appropriate.
- Validate schema using Google Rich Results Test.
- Validate structured data using Schema.org Validator.
- Fix schema errors and warnings where relevant.
- Avoid unsupported or misleading structured data.

### 5. E-E-A-T Optimization

Improve the website's trustworthiness, expertise, and authority signals.

Activities include:

- Optimize About Us and author profile pages.
- Improve trainer and instructor credibility information.
- Highlight professional qualifications and certifications.
- Showcase training experience and industry expertise.
- Optimize testimonials, reviews, and case studies.
- Improve author attribution and content ownership.
- Add relevant trust signals and supporting evidence.
- Strengthen external brand references and reputation signals.

### 6. Keyword Research & Topical Authority

Conduct keyword and topic research aligned with our business objectives.

Focus areas include:

- Digital Marketing Training.
- Digital Marketing Courses.
- Digital Marketing Corporate Training.
- Digital Marketing Trainer.
- Generative AI Training.
- AI Tools Training.
- SEO Training.
- Google Ads Training.
- Meta Ads Training.
- Digital Marketing Consulting.

Activities:

- Primary, secondary, and long-tail keyword research.
- Search intent mapping.
- Question-based keyword research.
- Semantic and entity-based keyword research.
- Competitor keyword gap analysis.
- Topic cluster development.
- Pillar page and supporting content strategy.
- Keyword-to-URL mapping.
- Content cannibalization analysis.

### 7. On-Page SEO & Content Optimization

Optimize existing website pages and important landing pages.

Activities include:

- SEO-friendly title tags and meta descriptions.
- H1, H2, and H3 heading optimization.
- Keyword placement and semantic relevance.
- Content quality and readability improvements.
- Internal linking and contextual anchor text.
- Image optimization and descriptive ALT text.
- Content freshness and information accuracy.
- CTA and conversion-focused content improvements.
- Optimization of existing blogs and educational resources.

We expect content optimization to be natural, informative, user-focused, and aligned with search intent. Avoid keyword stuffing and AI-generated content without editorial review.

### 8. Off-Page SEO & Authority Building

Develop a sustainable link-building and brand authority strategy.

Activities include:

- High-quality contextual backlink acquisition.
- Relevant industry and educational website citations.
- Guest posting opportunities.
- Digital PR and brand mentions.
- Relevant business directory listings.
- Educational and professional profile citations.
- Local and business entity citation opportunities.
- Competitor backlink gap analysis.
- Brand mention monitoring.

**Important:** We are interested in genuine, relevant, high-quality backlinks and citations. We do not want spammy directory submissions, automated link-building, PBNs, or irrelevant backlinks.

### 9. Technical SEO & Website Optimization

Review and improve the website's technical infrastructure.

Activities include:

- Robots.txt optimization.
- XML sitemap optimization.
- Crawl budget and indexation analysis.
- Canonicalization.
- Schema implementation.
- Core Web Vitals recommendations.
- Page speed optimization.
- Mobile SEO.
- HTTPS and website security checks.
- Redirect management.
- JavaScript rendering and crawlability checks, where applicable.
- Image compression and optimization.

The website is built using WordPress. Experience with WordPress SEO plugins such as Rank Math or Yoast SEO will be preferred.

### 10. Competitor Analysis

Conduct a detailed analysis of relevant competitors in the digital marketing training and AI education industry.

Analyze:

- Organic keyword rankings.
- Top-performing pages.
- Content gaps.
- Backlink profiles.
- Topical authority.
- Schema implementation.
- Brand mentions and citations.
- AI search visibility.
- Competitor presence in AI-generated answers.

Skills: SEO, Link Building, Search Engine Marketing, Content Strategy, Keyword Research, A/B Testing, Competitor Analysis, AI Content Creation, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO)

I’m looking for an individual ecommerce A/B testing specialist to help manage ongoing split tests across a Shopify store.

This is not a broad CRO consulting or agency role. I already handle the larger strategy and research. I’m looking for someone who can take testing ideas, set them up properly, monitor the results, and help keep the testing process organized without requiring me to personally manage every experiment.

Tests may include:

Product offers and pricing

Bundles and quantity breaks

Upsells and cross-sells

Post-purchase upsells

Product page elements

Checkout-related elements

Accelerated checkout options

Offer presentation and positioning

Other conversion or AOV-focused experiments

Your responsibilities would include:

Setting up A/B and split tests correctly

Checking that tracking and test allocation are working properly

Monitoring active experiments

Reviewing results and determining when enough data has been collected

Reporting the outcome of each test clearly

Maintaining an organized record of active, completed, and upcoming tests

Implementing winning variations when requested

Flagging issues or opportunities you notice while managing the tests

I’ll provide research, hypotheses, priorities, and direction for many of the experiments. I want someone dependable who can handle the operational side of testing and gradually become familiar enough with the store to manage this process with less involvement from me.

I strongly prefer an individual freelancer rather than a CRO agency or large consulting team.

When applying, please include:

Your experience running A/B tests on Shopify stores

The testing platforms or Shopify apps you have experience using

Examples of offer, upsell, pricing, PDP, or post-purchase tests you have managed

How you determine when a test has enough data to make a decision

How you normally price this type of ongoing testing work

I need a set of punchy, attention-grabbing vertical videos formatted for both Instagram Reels and YouTube Shorts that will drive sellers of old silk sarees and old silver items to contact me. The sole aim is customer acquisition, so every second of each clip must guide viewers toward a clear call-to-action—typically a direct WhatsApp number and our shop address.

Here’s what I’m looking for:

• 30 short videos (30–60 seconds each) shot or edited in 9:16.
• Hook within the first three seconds, trending audio or sound effects, dynamic captions, and my phone number on screen.
• Simple scripts or on-screen text that speak to pain points—clearing space in wardrobes, turning unused silver into instant cash—followed by the promise of immediate payment.
• Colour grade and motion graphics that match a traditional yet vibrant Indian aesthetic; think rich maroon, gold accents, subtle texture overlays reminiscent of silk.
• Delivery in MP4, ready to upload, with separate thumbnail images for YouTube.

You may capture original footage, use stock, or combine both, but visuals must feel authentic to a local buyer shop. Tools like CapCut, Adobe Premiere, After Effects, or similar are fine as long as the final files are crisp, 1080 × 1920, and under 100 MB each.

Acceptance criteria:
– All 15 files meet platform aspect ratio and size limits.
– Each video contains a visible CTA (shop location + WhatsApp).
– No copyright-restricted music or footage.
– At least three distinct creative concepts repeated across the set to allow A/B testing.

Please share two recent Reels or Shorts you produced for a local service business, and confirm your turnaround time once the brief and raw assets (logo, sample photos) are in hand.

Skills: Video Services, Animation, After Effects, Motion Graphics, Social Media Marketing, Video Production, Video Editing, Adobe Premiere Pro, Instagram Marketing, CapCut

I’m looking for someone who can take full ownership of my Klaviyo account and turn email + SMS into a reliable revenue driver. The single, clear objective: increase sales from both channels.

You’ll start by assessing the existing flows, campaigns, segments, and data capture points, then create and execute a growth plan that steadily lifts conversion and average order value. Copywriting, design tweaks, A/B testing, list-health management, and ongoing reporting all fall within scope—whatever it takes to maximise Klaviyo’s potential for sales.

Key deliverables I expect:
• A streamlined set of high-impact automations live and revenue-tracked
• A 30-day campaign calendar with creative brief for each send
• Monthly performance dashboard with insights and next-step actions

If you have a proven track record of scaling revenue through Klaviyo for commerce brands, let’s talk.

Skills: Copywriting, Internet Marketing, Google Adwords, Marketing, Email Marketing, Marketing Strategy, A/B Testing, Klaviyo

We are seeking a skilled data analyst to focus on churn modeling and retention strategies. The ideal candidate should have a strong background in SEO, Google Analytics, A/B testing, and conversion rate optimization. Experience with e-commerce platforms such as Shopify or WooCommerce is essential. You will analyze customer behavior, identify churn patterns, and recommend actionable strategies to enhance customer retention. Your insights will drive data-driven decisions to improve overall business performance.

The goal is simple: lift my product to the top of Amazon’s search results and keep it there. To make that happen, I need a full refresh of the elements Amazon’s A9 algorithm pays closest attention to—starting with data-driven keyword research and ending with copy that converts.

First, I do not yet have a keyword bank or competitor benchmark, so the project begins with research. Please dig into Amazon itself, plus tools such as Helium 10, Jungle Scout, or Cerebro—whatever you trust—to uncover high-volume, highly relevant terms and the tactics my direct competitors are using.

Once the research set is locked, turn the findings into action:
• Craft a search-optimised product title and complete backend search-term string that maximises character limits without keyword stuffing.
• Rewrite the five bullet points and full product description so they flow naturally for shoppers while weaving in priority keywords. The voice must remain consistent with my brand and comply with Amazon style guidelines.

Acceptance criteria
• A spreadsheet of at least 200 vetted keywords, tagged by relevance, volume, and competitiveness, plus a short competitor summary.
• One SEO-optimised title (≤ 200 characters) and backend term set (≤ 249 bytes).
• Five conversion-focused bullet points and a refreshed description delivered in both styled HTML and plain text, ready for upload.

After delivery, I’ll upload the content and monitor the ranking shifts; timely tweaks based on early data may lead to follow-on work.

Skills: Copywriting, SEO, Analytics, Content Marketing, Content Strategy, Keyword Research, Amazon, A/B Testing

Exponential Oaks is a digital marketing and web development agency serving small and mid-sized businesses across a range of industries. We’re looking for a reliable creative designer to join our team on an ongoing basis and produce scroll-stopping visuals for our clients’ paid ads and social media.

What you’ll be doing:

Designing static ad creatives for Meta (Facebook/Instagram) and other paid platforms, in multiple sizes and variations for A/B testing
Creating branded social media posts and carousels
Editing short-form videos: Reels, TikToks, and video ads (cuts, captions, text overlays, transitions, music)
Repurposing raw client footage and photos into polished content
Following client brand guidelines while bringing fresh creative ideas
Turning around revisions quickly based on feedback from our ads manager

What we’re looking for:

A strong portfolio showing ad creatives, social posts, AND short-form video work (please include all three)
Proficiency in tools like Adobe Photoshop, Illustrator, Premiere Pro/After Effects, CapCut, and/or Canva
An understanding of what makes ads convert (hooks, clear CTAs, mobile-first design)
Consistent communication and the ability to meet deadlines
Comfortable working across different industries and brand styles
Availability for ongoing work, with a few hours of overlap with US Eastern Time

Nice to have:

Experience working with marketing agencies
Motion graphics or basic animation skills
Familiarity with Meta Ads specs and best practices

Details:

Engagement: Ongoing / long-term
Workload: 10-20 Hours Week
Start: ASAP

To apply:

Share links to your portfolio with examples of ad creatives, social posts, and Reels/video ads.

Tell us which design and editing tools you use most.

We’ll shortlist candidates based off skillsets, portfolio, and experience.

Faevaa Detail World, a Houston-based hand car wash and detailing business, seeks an expert Social Media & Digital Marketing Manager/Brand Ambassador to lead digital marketing, advertising, and customer engagement. Responsibilities include managing Facebook, Instagram, TikTok, X, YouTube, and Google Business Profile; publishing 3–5 daily updates; responding to comments, messages, reviews, inquiries, and leads daily; managing Meta, TikTok, and Google Ads campaigns; and collaborating with the shop team, graphic/motion designer, and website developer. Create and manage Meta, TikTok, and Google Ads campaigns, lead forms, and lead-generation funnels. Conduct A/B testing, monitor ad performance throughout the week, optimize targeting and creative, adjust campaigns, and track conversions, ROI, and customer traffic. Serve as an on-camera brand personality through videos, livestreams, and Q&As. Collaborate with our shop team, graphic/motion designer, and website developer on campaigns and creative assets. Schedule: 20–25 hours weekly, maximum 25, with seven-day availability between 9 AM–8 PM Central Time. Daily monitoring and engagement required. Contract: Hourly only. Upwork Desktop Time Tracker required. Long-term opportunity. Must start Monday, October 26, 2026.

About Localize
Localize is a subscription mobile app that connects people with local farms and local food. We run two funnels: consumers on the mobile app (onboarding questions, a hard paywall, a 7-day free trial, then a subscription), and farms on the web, signing up to sell through Localize. We're small, fast, and every point of conversion shows up directly in revenue.

The role
You own two metrics:
1. Free trial activations: trial starts on the mobile app, as a count and as a rate of installs, driven through onboarding and the hard paywall.
2. Deals added: the number of new supplier deals added through the web funnel.

You decide what to test, ship it with engineering and design, and report both numbers weekly. Our Head of Growth brings the traffic; you turn it into free trials and deals. This is not a feature-roadmap job.

Your first 90 days
- Day 30: an audit of both funnels, every stage measured, the biggest leak in each named.
- Day 60: at least 2 tests live at any time across app onboarding, the paywall and supplier sign-up.
- Day 90: a measured lift in free trial activations and deals added, and a 6-month test roadmap ranked by expected impact.

What you'll do
- Design and test app onboarding: question order, personalization, the moment that builds intent before the paywall.
- Own the paywall: copy, layout, plan mix and trial framing.
- Rebuild the supplier web funnel: landing page, sign-up form, approval steps, follow-up for farms that stall.
- Run the experiment program: write the hypothesis, size the sample, read the result, kill or ship.
- Partner with Growth so what ads and outreach promise matches what onboarding and sign-up show.
- Report weekly: what moved, why, what's next.

Must-haves
- 3+ years in growth or monetization at a subscription mobile app, ideally one that scaled.
- Hands-on experience with a hard paywall and free-trial model, and the numbers to show for it. Web sign-up funnel experience is a strong plus.
- A track record of onboarding or paywall A/B tests you ran yourself, with results you can walk us through.
- Fluency in product analytics (Amplitude, Mixpanel or similar) and subscription data (App Store Connect, RevenueCat or similar).
- Comfort with the basics of test statistics: sample size, significance, why a small "win" may be noise.

Nice-to-haves
- Built paywalls in a no-code paywall tool (Superwall, RevenueCat Paywalls, Adapty).
- Ran pricing or plan-mix tests (weekly vs. annual, intro offers, win-back offers).
- Worked on a two-sided marketplace with its own supply-side sign-up funnel.
- Can write SQL or light code to get your own answers.
- Experience in a food, health or lifestyle utility app.

Engagement
Long-term (6+ months), 30+ hours/week, with the option to convert to full time.

How to apply
Answer the screening questions. No cover letter needed. Bonus: download Localize, go through onboarding to the paywall, and tell us the 3 changes you'd test first and why.

About TRIUNE
TRIUNE is a United States based health technology company. We’ve launched a consumer mobile application and will soon launch the TRIUNE Ring, a wearable health device. Our mission is to make preventive health and safety tools accessible to everyday families. We are expanding our Growth Team and need an Email Marketing Specialist who can own our email program from strategy to execution and drive measurable subscriber growth and product sales.

What You Will Own
● End-to-end email campaign management for app signups, TRIUNE Ring pre-orders, and TRIUNE Ring sales via email.
● Campaign calendar planning, segmentation strategy, copywriting, template design, scheduling, and send execution
● Promotional code campaigns and working with leadership for tracking of code redemption
● List hygiene including handling unsubscribes, bounces, spam complaints, and inbox replies
● A/B testing on subject lines, send times, segments, offers, and creative
● Weekly performance reporting to TRIUNE Leadership
● Collaboration with the TRIUNE Growth Team on messaging, offers, and brand voice

Required Experience
● Demonstrated track record of driving customer acquisition and revenue through email marketing. Please include specific metrics from prior campaigns in your proposal.
● Hands-on experience with at least one major email platform such as SendGrid, WIX, Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Brevo, or similar
● Strong understanding of list segmentation, deliverability best practices, CAN-SPAM compliance, and inbox placement
● Written English suitable for United States consumer marketing copy
● Ability to work independently, take initiative, and move projects forward without close supervision
● Reliable high-speed internet connection and a quiet workspace for team video meetings

Mandatory Meeting Attendance
These two weekly meetings are non-negotiable. If you cannot commit, please do not apply.
● Mondays at 5:00 PM United States Central Time (Tuesday 6:00 AM Philippines Time): TRIUNE Growth Team meeting
● Wednesdays at 6:00 PM United States Central Time (Thursday 7:00 AM Philippines Time): one-on-one with your team leader

Preferred Qualifications (Not Required but Highly Valued)
● Access to additional United States mailing lists across demographic segments that TRIUNE can leverage to accelerate reach
● Experience marketing health, wellness, fitness, or wearable products
● Familiarity with Shopify, WooCommerce, or similar e-commerce platforms for conversion tracking
● Experience with marketing automation flows (welcome series, abandoned cart, post-purchase)
● Basic HTML and CSS for custom email template modifications
● Graphic design familiarity (Canva, Figma, or Adobe Creative Suite)

Start Date
Immediate. We are prepared to onboard the selected candidate within one week of hire.

How We Measure Success
This role is measured primarily on conversion outcomes rather than vanity metrics. Your success will be evaluated on:
● Promotional code redemptions attributable to email campaigns
● New mobile app subscribers acquired through email
● TRIUNE Ring pre-order sales attributed to email
● TRIUNE Ring sales attributed to email once the product is fully available

Trial and Assessment Structure
● 14-day paid trial to confirm fit, work style, and foundational setup
● 30-day performance check on campaign cadence and early conversion signal
● 60-day performance check on measurable attributed conversions
● 90-day comprehensive review to determine long-term engagement, rate adjustment, and expanded scope

How to Apply
Serious proposals only. Your proposal must include the following items. Proposals missing any of these items will not be reviewed.
● Two or three prior email campaigns you managed, with specific metrics: list size, open rate, click rate, conversion rate, and revenue generated if applicable
● The email marketing platforms you have used and your proficiency level with each
● A short writing sample (one email, two to four paragraphs) written for a United States consumer audience
● Confirmation that you can attend both the Monday 5:00 PM CST and Wednesday 6:00 PM CST meetings every week
● Your proposed first 14-day plan if hired (three to five bullet points)

We’re looking for an experienced Performance Creative Designer to develop high-quality advertising creatives for Meta (Facebook and Instagram) and other digital platforms.

Responsibilities:

* Create engaging, conversion-focused static ad creatives.
* Develop and test different advertising angles, hooks, messaging, and visual concepts.
* Research competitors and identify creative opportunities.
* Produce multiple creative variations for A/B testing.
* Collaborate on creative strategy and suggest new approaches based on performance data.
* Adapt creatives for different audiences and placements.

Requirements:

* Proven experience designing performance-focused advertising creatives.
* Strong understanding of Meta Ads and performance marketing.
* Ability to develop original concepts, not just execute provided briefs.
* Excellent visual design and ad copywriting skills.
* Experience working with different audience segments and marketing objectives.
* Ability to work independently and deliver consistently.

To apply:

Please share your portfolio, examples of advertising creatives you’ve developed, your pricing per creative or batch, and a brief overview of your approach to creative testing.

## About Us

We are an established US-based DTC e-commerce brand specializing in custom dental night guards. We operate on Shopify and have consistent traffic and sales volume, providing a solid foundation for meaningful conversion rate experiments.

We've previously worked with a professional CRO agency and have experience running structured A/B tests. We're now looking for an experienced, hands-on freelancer to help us continue improving our website's conversion performance.

## What We're Looking For

We need someone who understands both Shopify development and conversion rate optimization.

You'll be responsible for implementing, managing, and analyzing A/B tests on our Shopify storefront.

Our primary focus is improving conversion rates, average order value, and revenue per visitor.

**Key Responsibilities:**

- Implement A/B tests on product pages, landing pages, and various stages of the purchase funnel.
- Work with Shopify A/B testing tools such as Shoplift, Rollout, or similar platforms.
- Make necessary Shopify theme, Liquid, HTML, CSS, and JavaScript modifications.
- Ensure experiments run correctly across desktop and mobile devices.
- Configure experiment targeting and customer segmentation when needed.
- Monitor test performance, troubleshoot issues, and provide clear reporting.
- Help identify new testing opportunities based on customer behavior and existing performance data.

## Examples of Experiments

- Testing different product-page CTAs and layouts.
- Testing add-on offers and upsell presentations.
- Testing different pricing and promotional structures.
- Improving mobile conversion rates.
- Optimizing purchase flow steps for new versus returning customers.
- Testing product messaging, trust elements, and promotional banners.

We'll provide initial testing ideas and priorities, but we welcome someone who can proactively recommend improvements.

## Requirements

- Demonstrated experience running A/B tests on Shopify stores.
- Strong Shopify technical skills, including Liquid, JavaScript, CSS, and theme modifications.
- Experience with at least one Shopify A/B testing platform.
- Ability to configure experiments properly without disrupting the live purchase experience.
- Understanding of statistical significance, sample sizes, and how to interpret test results.
- Ability to communicate findings clearly without unnecessary complexity.

**Bonus:** Experience optimizing established DTC brands, particularly stores with custom product selection or multi-step purchase flows.

## Scope & Budget

We anticipate approximately 1–2 experiments per month, depending on complexity.

Our budget is approximately **$1,000/month**, with the possibility of an ongoing relationship.

We're open to discussing a fixed monthly retainer or hourly arrangement.

We value efficiency, independent execution, clear communication, and measurable improvements over lengthy reports or unnecessary meetings.

## To Apply

Please answer the following questions:

1. What Shopify A/B testing tools have you used, and which do you prefer?
2. Can you share 1–2 examples of Shopify A/B tests you've implemented, including the results and your specific responsibilities?
3. Are you comfortable implementing experiments that involve changes to Shopify product pages or multi-step purchase flows?
4. How would you determine whether an A/B test has produced a reliable winner?
5. How many experiments could you reasonably implement and analyze within a $1,000 monthly budget?

Please include links to relevant Shopify stores or case studies if available.

We're looking for a reliable long-term partner, not a one-time project.

I'm looking for a skilled landing page designer to create a simple, professional, and conversion-focused landing page for a small business lead generation campaign.

The goal is to design a landing page that clearly communicates our offer, captures leads, and encourages visitors to take action. The ideal freelancer should understand sales funnel design, landing page optimisation, and conversion rate optimisation (CRO).

Scope of Work:

- Design a clean, responsive landing page for desktop and mobile.
- Create an engaging headline, compelling copy structure, and clear call-to-action (CTA).
- Include a lead capture form or signup section.
- Organise page sections to improve user experience (UX) and readability.
- Apply basic conversion-focused design principles.
- Build the landing page using GoHighLevel, WordPress, or another agreed landing page builder.

Required Skills:

Landing Page Design, Sales Funnel Design, Conversion-Focused Web Design, Lead Generation, Conversion Rate Optimisation (CRO), Responsive Web Design, UI/UX Design, CTA Optimisation, GoHighLevel, and Landing Page Development.

I'm looking for someone who can turn a basic offer into an attractive, user-friendly landing page designed to support lead generation and business growth.

Please share examples of landing pages or sales funnels you've designed, using your Upwork portfolio or other work you're permitted to share. Also, indicate your preferred platform and estimated turnaround time.

Before starting, we will confirm the final scope, selected platform, deliverables, and timeline through Upwork.

I’m ready to run a paid awareness campaign on Facebook for a social-political candidate/issue, targeted to a specific country- or city-level audience. To keep everything fully compliant, I need a freelancer who already holds Facebook’s political-ad authorization (or can guide me through obtaining it quickly) and who can take the campaign from setup to ongoing optimization inside Ads Manager.

The immediate priority is ensuring the right disclaimer text and identity verification are in place so the ads are approved without delays. From there, I want the ads launched, monitored, and refined based on performance data to maximize reach and engagement in the defined geographic region.

Deliverables
• Setting up the required Facebook political-ad authorization and disclaimer
• Launching, managing, and improving the ads through the campaign period

KPIs will revolve around audience reach, CPM, and engagement metrics, and I’ll provide prompt feedback on creatives or messaging tweaks you recommend. Familiarity with Business Manager, pixel/event tracking, and A/B testing best practices is essential. If you can demonstrate previous success with compliant political campaigns, let’s talk and get this started right away.

Skills: Internet Marketing, Facebook Marketing, Advertising, Social Media Marketing, Digital Marketing, Social Media Management, A/B Testing, Facebook Ads

PostHog Data Analyst

Job Description — PostHog Analyst / Funnel Data Reader
Company: MarketPadHQ — B2B SaaS marketing automation platform
Role: PostHog Analyst (contract)
Reports to: Founder
What we need
Someone to read our PostHog data and tell us what's actually happening in the funnel. Not dashboards — answers. You look at the data, you interpret it, and you tell us where users are dropping off, what they did before they left, and what it suggests.
You'll work alongside our engineer, who implements the fixes. You tell us what's broken. They fix it. We iterate.
The funnel you'll be reading
Sign-up → Lead Generation → Required invite → Manager accepts → Admin paywall fires → Checkout → Payment → Access granted
Every step is instrumented. We need to know where it breaks, and why.
What you'll do
Read the funnel chart — step-by-step conversion, where the drop is
Read the session replays — what users did at the paywall, where they hovered, where they left
Read the heat maps — clicks, scroll depth, attention
Cross-reference with Stripe — did the payment actually fire when PostHog says it did
Report back in plain language — "they're leaving at the price" or "the payment flow breaks at Apple Pay"
Flag the difference between an engineer problem and a design problem — breakage vs. offer
What we're looking for
Hands-on PostHog experience — you've built funnels, read replays, used the heat maps
You can read the data and say what it means — not export a report, tell us the answer
Comfortable with Stripe data — cross-referencing payments against funnel events
Plain language — we don't need jargon, we need "here's where they dropped and why we think so"
What you're not doing
Not building dashboards — read them, don't decorate them
Not making the fixes — that's the engineer
Not making product decisions — that's the founder. You tell us what the data says. We decide.
Engagement
Contract, hourly or per-test
First test: 10–15 sign-ups, live traffic
Read the data, report back, iterate

To apply
Tell us: the last funnel you read, what it showed, and what you told the team to do about it.

We will talk about it depending on your skill. And what you can offer to the table and how we can make a deal and make things happen

We are launching an accounting and bookkeeping firm in Dubai and are looking for an experienced video production specialist or creative agency to produce engaging, high-converting short-form videos for Facebook and Instagram advertising.

Our primary objective is to generate qualified leads from business owners and SMEs in Dubai through Meta Ads.

We are looking for someone who understands performance marketing and can create videos designed to generate enquiries, rather than simply producing visually appealing content.

Scope of Work:

* Develop creative concepts and scripts for short-form video advertisements.
* Produce engaging Instagram Reels and Facebook video ads (15–30 seconds).
* Create attention-grabbing hooks within the first 3 seconds.
* Incorporate professional editing, captions, graphics and clear calls to action.
* Suggest effective advertising angles and offers for accounting and bookkeeping services.
* Produce multiple creative variations suitable for A/B testing.
* Deliver videos optimized for Meta advertising (9:16 format).

Requirements:

* Proven experience producing video advertisements for Meta Ads.
* Strong understanding of direct-response advertising and lead generation.
* Experience working with professional services or B2B businesses is preferred.
* Ability to assist with creative strategy, scripting and production.
* We are open to remote production, UGC-style videos, spokesperson videos or other creative approaches.

Budget:

Our initial budget is approximately AED 1,000 for 15 reels video

This is initially a one-time project, with the possibility of ongoing monthly work depending on the results.

When Applying, Please Include:

1. Examples of short-form video ads you have previously produced.
2. Experience creating videos specifically for Facebook and Instagram advertising.
3. Your proposed creative approach for an accounting firm targeting Dubai businesses.
4. The number of videos you can produce within our budget.
5. Whether scripting, filming, editing and revisions are included.
6. Your estimated turnaround time.

We are launching an accounting and bookkeeping firm in Dubai and are looking for an experienced video production specialist or creative agency to produce engaging, high-converting short-form videos for Facebook and Instagram advertising.

Our primary objective is to generate qualified leads from business owners and SMEs in Dubai through Meta Ads.

We are looking for someone who understands performance marketing and can create videos designed to generate enquiries, rather than simply producing visually appealing content.

Scope of Work:

* Develop creative concepts and scripts for short-form video advertisements.
* Produce engaging Instagram Reels and Facebook video ads (15–30 seconds).
* Create attention-grabbing hooks within the first 3 seconds.
* Incorporate professional editing, captions, graphics and clear calls to action.
* Suggest effective advertising angles and offers for accounting and bookkeeping services.
* Produce multiple creative variations suitable for A/B testing.
* Deliver videos optimized for Meta advertising (9:16 format).

Requirements:

* Proven experience producing video advertisements for Meta Ads.
* Strong understanding of direct-response advertising and lead generation.
* Experience working with professional services or B2B businesses is preferred.
* Ability to assist with creative strategy, scripting and production.
* We are open to remote production, UGC-style videos, spokesperson videos or other creative approaches.

Budget:

Our initial budget is approximately AED 1,000 for 15 reels video

This is initially a one-time project, with the possibility of ongoing monthly work depending on the results.

When Applying, Please Include:

1. Examples of short-form video ads you have previously produced.
2. Experience creating videos specifically for Facebook and Instagram advertising.
3. Your proposed creative approach for an accounting firm targeting Dubai businesses.
4. The number of videos you can produce within our budget.
5. Whether scripting, filming, editing and revisions are included.
6. Your estimated turnaround time.

We're looking for an experienced GoHighLevel (GHL) specialist to build, manage, and optimize our CRM, sales funnels, and marketing automation systems.

We need someone who understands how to connect funnels, CRM, and automated follow-ups into a seamless marketing system that generates qualified leads, nurtures prospects, and converts more visitors into customers.

This is an ongoing opportunity for someone who can combine technical GHL expertise with conversion rate optimization (CRO) to deliver measurable business results.

What You'll Be Responsible For

1. Sales Funnels & CRO

Build and optimize high-converting landing pages and sales funnels.

Improve headlines, CTAs, user journeys, and lead capture forms.

Implement A/B testing and conversion tracking.

2. CRM & Marketing Automation

Configure CRM pipelines, tags, custom fields, and lead segmentation.

Build automated email/SMS campaigns and lead-nurturing workflows.

Set up follow-ups, appointment reminders, and re-engagement sequences.

3. Integrations & System Optimization

Connect websites, forms, calendars, and third-party platforms.

Integrate tools using Zapier, Make, webhooks, or APIs where required.

Test workflows, troubleshoot issues, and improve system reliability.

4. Analytics & Performance

Track lead generation, funnel conversions, and campaign performance.

Identify conversion bottlenecks and recommend improvements.

Optimize marketing workflows to increase efficiency and ROI.

What We're Looking For

Proven hands-on experience with GoHighLevel CRM, funnels, and automation.

Strong understanding of CRO, lead generation, and funnel optimization.

Experience with email marketing, segmentation, and automated follow-ups.

Knowledge of integrations, analytics, and conversion tracking.

Strong communication skills and a proactive, problem-solving mindset.

How to Apply

Please include:

Two or three live examples of GHL funnels or automation systems you've personally built.

Your experience improving conversion rates or marketing performance.

How you would connect CRM, funnels, and automation into an effective lead-generation system.

Your hourly rate and weekly availability.

Start your proposal with “GHL Growth Partner” so we know you've read the full description.

Long-Term Opportunity

We're looking for a reliable partner who can go beyond technical setup—someone who can identify opportunities, improve conversions, automate repetitive tasks, and build marketing systems that support sustainable business growth.

Hi Sanjeev,

We're an LA nonprofit seeking an affordable CRO expert to increase paid bookings for our $35 meditation trial.

Our website uses Framer and Cal.com. We need CRO audits, landing page optimization, and direct Framer improvements, with occasional live Zoom collaboration and weekly reports.

We'd like to start with a small paid test. Please share your CRO results, Framer experience, hourly rate, and recommended weekly hours.

Thanks!

We’re building a GoHighLevel system that brings funnels, CRM, and automation together to help businesses capture leads, follow up automatically, and convert more prospects into customers.

I’m looking for a freelancer with hands-on experience in GoHighLevel who can build funnels, set up workflows, and connect everything into a system that works smoothly.

To be considered, share examples of projects you’ve worked on, explain your role, and briefly tell me how you would approach this project.

My goal is to build a reliable system that saves time, reduces manual work, and helps my business grow.

I am seeking a skilled individual to assist with updates to my website and manage SEO strategies. Key tasks will include refreshing lookbooks, engaging with stockists through outreach and follow-ups, and analyzing site performance using Google and Meta Analytics. The ideal candidate will have experience in optimizing web content and conducting A/B testing to enhance user engagement and conversion. If you're proactive and detail-oriented, I would love to hear from you.

I need a hands-on specialist to own both the organic and paid sides of my Facebook, Instagram, and TikTok presence. The core objective is clear: build brand awareness and steadily grow authentic followers, while every ad click ultimately pushes shoppers to complete their purchase on my website.

Here’s what the work looks like day to day: develop a cohesive content calendar, design scroll-stopping posts and Reels, schedule them with correct hashtags, and engage with comments and DMs so the accounts feel alive. In parallel, you will set up and optimise targeted campaigns in Meta Ads Manager and TikTok Ads, wiring each ad to the right pixel events so we can trace performance from impression to checkout. Continuous A/B testing, audience refinement, and creative refreshes are expected; I’m not after “set-and-forget” ads.

Deliverables
• Monthly content calendar with captions, visuals, and posting dates
• Weekly ad creative (static, video, or carousel) plus copy variations
• Optimised campaign structure with clear objectives, budgets, and target audiences
• Bi-weekly performance report covering reach, follower growth, CPC, CTR, and on-site conversions
• Recommendations for the next sprint based on data insights

Acceptance criteria
1. Net follower gain on each platform every month
2. Consistent growth in reach and video views for brand awareness
3. Traffic campaigns maintain acceptable CPC while directing users to my online store
4. Reports delivered on schedule with actionable insights

If you have a track record of turning social feeds into vibrant communities and paid ads into measurable website revenue, let’s talk.

Skills: Website Design, Graphic Design, Photoshop, Social Media Marketing, Instagram Marketing, Content Strategy, Content Creation

Full-time, long-term remote role (about 40 hours per week)
Reports to: CEO
Pay: 30,000 USD per year, paid hourly through Upwork
Open to candidates based in Mexico, Colombia, Argentina, Chile, Peru, and South Africa

About us
We are a multi-brand pet products company operating across subscription DTC, single purchase DTC, and wholesale models, each with different customer relationships and different email needs.

About the role
We’re looking for a senior level Email and CRM Specialist to own all Klaviyo flows and campaigns across our brand portfolio. This includes ongoing lifecycle and retention email for our subscription brands, repeat purchase focused campaigns for our single purchase brand, and building out retailer facing email communication for our wholesale brand, which currently has no email program at all.

You will work hands on in Klaviyo daily. You need to already know how to build flows and campaigns independently. This is not a role where Klaviyo experience gets learned on the job.

What you’ll do

Own and continuously improve Klaviyo flows for our subscription brands, including welcome series, abandoned cart, replenishment reminders, win back campaigns, and cancellation flow support
Build and manage repeat purchase focused campaigns for our single purchase brand, including new release announcements and post purchase engagement
Build retailer facing email communication for our wholesale brand, directed at retail buyers and wholesale accounts, not end consumers
Run ongoing A/B tests across flows and campaigns, including subject lines, send timing, content, and segmentation, and use results to keep improving performance
Optimize signup forms to maximize list growth, engagement, and downstream revenue
Develop content calendars aligned with each brand’s goals and release timing
Manage Klaviyo account infrastructure, integrations, and segmentation across all brands
Conduct regular Klaviyo audits and resolve issues with deliverability, responsive design, dynamic tagging, and personalization
QA every campaign and flow before send, catching rendering, link, and personalization errors before they reach customers
Monitor and analyze performance using Klaviyo Analytics and Google Analytics, and deliver clear, accurate reporting
Provide data driven recommendations to improve performance and ROI across all brands
Coordinate with each brand manager to turn their requirements into fully built campaigns and flows

What we’re looking for

At least 3 years managing or heavily involved in an email retention program for a B2C ecommerce brand
Expert level, hands on Klaviyo experience, including custom flow logic, complex segmentation, and predictive analytics features
Working knowledge of HTML and CSS for email design and customization
Familiarity with CRM or CDP tools, Shopify, and Google Analytics
Required: hands on experience with a company that manufactures, ships, or fulfills a physical product to consumers
Strong analytical skills with a track record of turning data into revenue generating recommendations
Excellent written and verbal communication, detail oriented, and comfortable managing multiple brands and priorities at once
Self motivated and proactive, with proven success working independently and remotely

Nice to have

Experience with SMS, push, or direct mail retention marketing
Experience with a subscription or autoship product model (strongly preferred)
Experience in the pet industry (strongly preferred)

Work style

Reports directly to the CEO
Supports our full brand portfolio across subscription DTC, single purchase DTC, and wholesale
Fast paced, highly collaborative, and results driven

How to apply
Please write your proposal in English and include examples of Klaviyo flows or campaigns you have built.

Full-time, long-term remote role (about 40 hours per week)
Reports to: Head of Operations / Founder
Pay range: 18,000 to 26,000 USD per year, paid hourly through Upwork

About the role
We are a family of DTC pet product brands looking for a Shopify Manager to own our Shopify storefronts across our brands. You will be responsible for making sure our sites work, convert, and stay accurate every day, across multiple brands with different products and promotional calendars.

This is a hands-on ownership role. You will be the only person who knows our Shopify environment end to end, so we need someone who tests before publishing, documents what they build, and raises issues early. You will work directly with the CEO and will be our point person for development work.

What you’ll do

Own the storefronts. Themes, page templates, product catalog, collections, merchandising, and site search across our brands.
Own promotions. Discount codes, automatic discounts, bundles, and promotional pages, including testing stacking behavior and edge cases before anything goes live.
Own the technical stack. Apps, checkout, payment gateways, subscription functionality on our subscription brands, and every integration between Shopify and our email, inventory, accounting, tax, and marketplace systems. When something breaks, you diagnose and fix it regardless of who touched it last.
Own releases. Run QA before anything publishes, support product launches through go-live, and roll back cleanly when needed.
Own conversion. Monitor site performance, conversion rate, and page speed. Pull and interpret analytics, and bring recommendations, not just reports.
Document how our stores are configured, so that knowledge does not live only in one person’s head.
Support marketing, secondarily. Build and manage Klaviyo email and SMS campaigns, flows, and segments. Keep TikTok Shop and Amazon listings consistent with Shopify. Track promotional calendars across brands and flag conflicts early.

How this role works with others
Developers: You are the point of contact. You write the specs, own and prioritize the backlog across brands, push back when something is not worth building, and review and test what comes back before it goes live. You are accountable for the quality of that work, not just for passing requests along.

Brand managers: Each brand has a manager who owns commercial decisions. They make routine content edits directly, including copy, images, prices, collection ordering, and standard promotions. They may draft landing pages, but you review and publish anything structural. They do not have access to themes, apps, checkout, payment, discount logic, subscriptions, or integrations. Nothing structural goes live without passing through you, and you are expected to hold that line without becoming a bottleneck.

What you bring

3 to 5 years of hands-on Shopify experience with direct responsibility for a live storefront, not assisting someone who owned it
Experience managing more than one store, or one store with multiple product lines and distinct promotional calendars
Working knowledge of Shopify themes and comfort reading and lightly modifying Liquid
Real experience with discount logic, stacking rules, and the ways promotions break
Experience managing a Shopify app stack and troubleshooting integration failures
Experience with a subscription platform such as Recharge, Skio, or Loop
Experience as the business point of contact for developers, including specs, backlog, and reviewing completed work
Working experience with Klaviyo, including flows, segments, and campaigns
Strong spreadsheet skills
Careful and methodical. You test before you publish and you tell people when something is wrong.
Comfortable being the gate. You will sometimes tell brand owners that what they built cannot go live yet, and you need to do that clearly and without friction.
Comfortable working fully remote with a distributed team

Nice to have

Deeper front-end skills in Liquid, HTML, CSS, or JavaScript, enough to evaluate developer work rather than only request it
Shopify Plus experience, including Flow, scripts, or checkout extensibility
Familiarity with TikTok Shop and Amazon Seller Central
Experience with GA4, page builders such as Replo or Shogun, or A/B testing tools
Experience managing external development agencies or contractors
Background in ecommerce, consumer products, or pet industry brands

How we’ll evaluate
Expect a practical assessment. We will ask you to work through real storefront scenarios rather than only discuss your experience.

How to apply
Please write your proposal in English and include links to Shopify stores you have personally owned or managed, along with your exact role on each.

GoHighLevel Expert Needed | Sales Funnels, Email Marketing, CRM & Automation for Multiple Brands

Job Type: Ongoing Contract / Long-Term Opportunity
Experience Level: Expert
Location: Remote
Hours: Flexible, with potential for ongoing weekly work

About Us

We are a growing portfolio of businesses operating across hospitality, luxury vacation rentals, tourism, events, and lifestyle brands.

Our companies include:

Stay Charlottesville – Luxury vacation rentals and hospitality management.

The 100 Collection™ – A national collection of premier vacation rental management companies and exceptional properties.

Monticello Wine Tour & Coach Co. – Wine tours, private transportation, and group experiences.

The 200 South Street – A boutique lodging and hospitality experience.

Old Metropolitan Hall – An event and wedding venue.

Charlottesville Insider – A regional lifestyle, events, and tourism platform.

We are looking for a highly experienced GoHighLevel (GHL) expert to help us build, manage, and optimize our marketing infrastructure across these businesses.

This is not a one-time funnel-building project. We are looking for someone who can become a long-term marketing technology partner and help us generate more leads, increase conversions, grow our email audiences, and automate customer engagement.

What You'll Be Responsible For

1. Sales Funnels & Landing Pages

Design and build high-converting sales funnels for multiple businesses.

Create landing pages for lead generation, promotions, booking inquiries, and customer acquisition.

Develop funnels for both B2B and B2C audiences.

Implement A/B testing and conversion tracking.

Optimize existing funnels to improve lead-to-customer conversion rates.

2. Email Marketing & Campaign Management

Build and manage email marketing campaigns across multiple brands.

Develop automated email sequences for lead nurturing, customer engagement, and reactivation.

Segment audiences based on customer behavior, interests, and purchase history.

Create drip campaigns, promotional campaigns, and seasonal marketing initiatives.

Improve email deliverability, open rates, click-through rates, and conversions.

Establish reusable email templates and campaign structures.

3. CRM & Marketing Automation

Configure and optimize GoHighLevel CRM systems.

Build sophisticated workflows and automations.

Create lead scoring, pipeline management, and automated follow-up systems.

Implement SMS and email automation where appropriate.

Connect forms, landing pages, websites, and third-party platforms.

Ensure leads are properly tracked, assigned, nurtured, and converted.

4. Multi-Brand Marketing Infrastructure

We need someone who understands how to manage marketing across multiple companies while maintaining separate brand identities.

Responsibilities include:

Structuring GoHighLevel accounts and subaccounts appropriately.

Creating scalable marketing systems that can be replicated across brands.

Managing separate customer databases and audience segments.

Developing shared workflows and templates where appropriate.

Integrating GHL with existing websites, booking platforms, and other marketing tools.

5. Analytics & Performance Optimization

Set up reporting dashboards for each business.

Track leads, conversion rates, campaign performance, and revenue attribution.

Identify opportunities to improve marketing ROI.

Provide regular recommendations based on campaign data.

Continuously test and improve marketing automations.

What We're Looking For

Required Qualifications:

Advanced, hands-on experience with GoHighLevel.

Proven experience building successful sales funnels and automated marketing campaigns.

Strong understanding of email marketing, segmentation, and deliverability.

Experience configuring CRM pipelines, triggers, workflows, and integrations.

Ability to manage multiple brands and marketing initiatives simultaneously.

Experience with Zapier, Make, APIs, and third-party integrations.

Strong understanding of conversion optimization and lead generation.

Excellent communication skills and ability to work independently.

Bonus Experience:

Hospitality, travel, tourism, vacation rentals, or real estate marketing.

B2B lead generation and sales automation.

Membership or subscription-based businesses.

WordPress and website integrations.

Meta Ads, Google Ads, and retargeting campaigns.

Experience integrating booking platforms or property management systems with marketing CRMs.

What Success Looks Like

We aren't interested in building funnels just to have funnels.

We want measurable results:

More qualified leads.

Higher conversion rates.

Increased direct bookings and sales.

Better engagement with existing customers.

Stronger email marketing performance.

Automated systems that reduce manual work.

Clear visibility into marketing performance across our companies.

We want someone who can recommend what we should be doing, not just execute what we tell them to do.

Initial Projects

Our initial priorities will likely include:

Auditing our existing marketing systems and identifying opportunities for improvement.

Establishing a scalable GoHighLevel structure for our portfolio.

Building lead-generation and nurturing funnels for The 100 Collection™.

Creating email and SMS marketing automations for Stay Charlottesville and Monticello Wine Tour & Coach Co.

Developing automated follow-up campaigns for past guests, prospective customers, and business leads.

Building reporting dashboards that demonstrate measurable marketing results.

How to Apply

Please do not send a generic proposal.

We would like you to answer the following questions:

How many years have you worked with GoHighLevel, and what types of businesses have you supported?

Can you share 2–3 examples of funnels or marketing automation systems you personally built, including measurable results?

Have you managed multiple brands or GHL subaccounts under one organization?

What would your approach be to organizing GoHighLevel for six different businesses with separate audiences and marketing objectives?

Are you more experienced in the technical implementation of GHL, marketing strategy, or both?

What is your hourly rate, and how many hours per week are you available?

Important: Please begin your proposal with the words "GHL Growth Partner" so we know you've read the entire description.

Long-Term Opportunity

We are looking for a reliable, experienced professional who wants to grow with our companies.

The right person will have the opportunity to become our go-to expert for marketing automation, funnel development, and CRM optimization across our entire portfolio.

If you love building marketing systems that actually generate revenue, we'd love to hear from you.

About Auria Pelvic Health
Auria Pelvic Health is a premium pelvic health physical therapy and wellness practice based in Los Angeles, California.
We provide comprehensive, individualized pelvic health care alongside wellness services, including Pilates, yoga, and strength training.
We are building a distinctive healthcare and wellness brand with significant long-term growth ambitions.

The Opportunity
We are seeking an exceptional Google Ads and Meta Ads performance marketing expert to develop and manage our complete digital patient acquisition system.
We are NOT looking for someone who simply runs ads.
We need a strategic, hands-on growth partner who understands how to generate qualified patient inquiries, convert them into booked appointments, nurture prospective patients through email marketing, and optimize the entire acquisition funnel.
Our goal is to build a predictable, measurable, and scalable system for attracting new physical therapy patients and wellness clients.

Key Responsibilities
1. Google Ads Strategy & Management
• Develop, launch, and optimize Google Search campaigns targeting high-intent prospective patients.
• Conduct keyword research for pelvic floor physical therapy, pelvic pain, postpartum rehabilitation, and related services.
• Develop location-specific campaigns for the Los Angeles market.
• Optimize ad copy, keywords, bidding strategies, and negative keyword lists.
• Set up and manage appropriate conversion tracking for qualified inquiries and booked appointments.
• Optimize campaigns based on actual patient acquisition costs—not simply clicks or leads.
• Identify opportunities for additional Google advertising formats when appropriate.
2. Meta Ads (Facebook & Instagram)
• Develop and manage Facebook and Instagram advertising campaigns.
• Build campaigns focused on brand awareness, patient education, lead generation, and appointment bookings.
• Create and test compelling ad copy, visuals, videos, and messaging.
• Develop audience strategies aligned with our target demographics and service areas.
• Manage campaign budgets, creative testing, and ongoing optimization.
• Ensure compliance with Meta's advertising policies for healthcare-related services.
3. Conversion Funnels & Landing Pages
• Build and optimize high-converting landing pages for specific services.
• Develop separate acquisition funnels for physical therapy and wellness offerings.
• Improve conversion rates from website visitors to qualified inquiries and booked appointments.
• Optimize calls to action, appointment-booking flows, and lead capture.
• Identify and eliminate friction throughout the patient acquisition journey.
• Conduct A/B testing and ongoing conversion rate optimization.
4. Email Marketing & Automation
• Develop automated email nurture sequences for prospective patients who have opted in.
• Create educational email campaigns that build trust and encourage appointments.
• Implement segmented email sequences for different services and interests.
• Integrate email marketing with appropriate website forms, CRM, and scheduling tools.
• Build compliant lead follow-up and re-engagement workflows.
• Develop email marketing strategies for wellness offerings and community engagement.
5. Tracking, Analytics & Reporting
• Audit and implement appropriate Google Ads and Meta Ads conversion tracking.
• Configure Google Analytics 4 and Google Tag Manager where appropriate.
• Ensure healthcare privacy requirements are respected across tracking, advertising, and email systems.
• Track qualified inquiries, booked appointments, acquisition costs, and conversion rates.
• Develop a reporting dashboard with clear, actionable KPIs.
• Provide regular performance reports and recommendations.
• Continuously optimize campaigns based on business outcomes and profitability.

Required Qualifications
• 5+ years of hands-on paid advertising and performance marketing experience.
• Advanced expertise in BOTH Google Ads and Meta Ads.
• Proven success generating leads and booked appointments for healthcare, wellness, or local service businesses.
• Strong experience building conversion funnels and landing pages.
• Demonstrated expertise in email marketing and automation.
• Strong understanding of Google Analytics, conversion tracking, and attribution.
• Familiarity with HIPAA, healthcare advertising policies, and privacy-conscious marketing.
• Ability to develop strategy and personally execute campaigns.
• Excellent communication, analytical skills, and attention to detail.
Experience marketing physical therapy practices, medical clinics, or premium healthcare services is a major plus.

What Success Looks Like
We will measure success through meaningful business outcomes, including:
• Increased qualified patient inquiries.
• Consistent growth in booked new patient appointments.
• Improved website and landing page conversion rates.
• Sustainable patient acquisition costs.
• Effective email nurture sequences that generate additional bookings.
• A repeatable acquisition strategy that can support future clinic expansion.

To Apply — Please Answer ALL Questions
1. Google Ads: Share a healthcare or local service Google Ads campaign you've managed. Include monthly ad spend, cost per lead, cost per booked appointment (if available), and results.
2. Meta Ads: Share a campaign where you've successfully generated qualified leads or appointments through Facebook and Instagram.
3. Full Funnel Experience: Have you personally built landing pages, email sequences, and automated follow-up systems? What platforms did you use?
4. Healthcare Experience: Have you worked with physical therapy practices, medical clinics, or healthcare businesses? Please provide examples.
5. Tracking & Compliance: How do you approach Google Ads and Meta Ads conversion tracking while protecting patient privacy and complying with healthcare advertising requirements?
6. Strategy: If you were marketing a premium pelvic health practice in Los Angeles, how would you allocate an initial advertising budget between Google Ads and Meta Ads, and why?
7. First 30 Days: What would your first month look like if hired?
8. Compensation: What is your monthly management fee? Please specify what is included, whether landing pages and email automation are included, and any additional setup costs.

IMPORTANT: We are seeking a senior-level performance marketer with demonstrated expertise in Google Ads, Meta Ads, conversion funnels, and email marketing.
Please do not apply if your experience is limited to social media management, boosting posts, or

About The BackPad Co.
The BackPad Co. is an emerging consumer wellness brand developing innovative orthopedic support products designed to improve everyday comfort, alignment, and stability.
Our products are designed for people seeking practical solutions for everyday physical comfort, including professionals with sedentary lifestyles, wellness-minded consumers, and individuals interested in proactive musculoskeletal health.
We are building a premium, design-conscious consumer brand with significant long-term growth ambitions.
The Opportunity
We are looking for a highly experienced direct-to-consumer (DTC) growth marketing expert to help us build a profitable and scalable customer acquisition system.
We need someone who understands the full e-commerce growth ecosystem—not just how to launch Meta Ads.
Our ideal candidate has successfully grown physical product brands through paid social advertising, high-converting landing pages, email marketing, creative testing, and conversion rate optimization.
We want a strategic partner who can help us identify winning customer segments, refine messaging, build effective sales funnels, and turn advertising spend into profitable revenue.
Key Responsibilities
1. Meta Ads & Paid Acquisition
• Develop and manage Facebook and Instagram advertising campaigns.
• Create a comprehensive customer acquisition strategy.
• Identify high-potential audiences and messaging angles.
• Develop and test advertising creatives, including UGC, video, and static ads.
• Manage campaign testing, scaling, and optimization.
• Optimize advertising based on customer acquisition cost, contribution margin, and revenue performance.
2. E-Commerce Sales Funnels
• Build and optimize high-converting product landing pages.
• Develop product education and sales funnels.
• Optimize the customer journey from ad click through checkout.
• Implement A/B testing to improve conversion rates.
• Identify and eliminate friction throughout the purchase experience.
• Develop upsell, cross-sell, and bundle strategies as the product line grows.
3. Email Marketing & Automation
• Build and manage email marketing systems, preferably using Klaviyo or a comparable platform.
• Develop automated welcome sequences.
• Implement abandoned checkout and abandoned cart recovery.
• Create post-purchase education and customer retention sequences.
• Build segmented email campaigns and promotional strategies.
• Optimize email revenue, engagement, and customer lifetime value.
4. Creative Strategy & Brand Messaging
• Develop compelling advertising concepts based on customer needs and buying motivations.
• Create structured creative testing strategies.
• Help refine product positioning, messaging, and offers.
• Coordinate or direct UGC creators and other creative resources as needed.
• Ensure all advertising aligns with our premium brand identity and applicable health-related advertising requirements.
5. Analytics & Performance Optimization
• Set up and manage appropriate tracking and attribution.
• Monitor customer acquisition cost, conversion rates, average order value, and marketing profitability.
• Track return on ad spend alongside overall business profitability.
• Provide clear weekly performance reports.
• Make data-driven recommendations for budget allocation and growth.
Ideal Candidate
• 5+ years of experience in performance marketing.
• Proven track record scaling DTC physical product brands.
• Deep expertise in Meta Ads Manager.
• Strong experience with e-commerce conversion funnels and landing pages.
• Hands-on experience with Klaviyo or comparable email automation tools.
• Experience with Shopify is strongly preferred if relevant to our final e-commerce platform.
• Experience marketing consumer wellness, ergonomic, orthopedic, or lifestyle products is a major plus.
• Strong understanding of creative testing, customer psychology, and product positioning.
• Ability to manage both high-level strategy and hands-on execution.
• Experience launching new products and validating early customer acquisition channels.
What Success Looks Like
• A functioning, measurable customer acquisition funnel.
• Identification of high-performing ad creatives and messaging.
• Improving conversion rates and customer acquisition efficiency.
• Effective automated email flows that generate incremental revenue.
• A clear path toward sustainable, profitable growth.
• A repeatable marketing system that can support future product launches.

To Apply — Please Answer ALL Questions
1. Share 2–3 DTC brands you've helped grow through Meta Ads. Include ad spend, revenue, acquisition costs, and results.
2. Have you launched or scaled a physical product brand from an early stage? Describe your approach.
3. What experience do you have building landing pages and optimizing e-commerce conversion funnels?
4. What email marketing platforms do you specialize in? Can you share examples of automated flows you've built?
5. How do you determine whether a DTC product is ready to scale with paid advertising?
6. How do you approach creative strategy and UGC testing?
7. What would your first 60 days look like for an emerging orthopedic wellness product brand?
8. What is your monthly fee, and what deliverables are included?

Important: We are not looking for a general social media manager or someone who only knows how to launch advertisements. We want an experienced DTC growth operator who understands how to build profitable customer acquisition systems from the ground up.